Are you Sabotaging your Own Ranking?
It should come as no surprise that google is getting quite smarter. This means that the standard search engine is using robotics and machine learning to boost and create better results for users. This means that you have to improve your SEO making sure you are investing in the best possible ways. If you want to success in digital marketing then you opt to consider boosting your SEO so that you can improve the search results. It means that it is relevant to understand between black hat vs. white hat so that you can prevent sabotaging your own rankings. It is by the use of hints below that you will be able to boost your own website rankings.
By using white hat SEO its content is driven. This therefore refers to strategies that aim at building quality website content over the long term that focuses on websites users’. When you consider using white hat SEO their tactics mostly follow the rules and policies required by the google to provide relevant content on the website to the readers experience.This means that for white hat SEO to be successful, there is need to consider having great content for your reader. The Google’s bot wants you to create SEO with relevant information that your users want by sharing and interacting with them you get to create the best content.
You should understand that black hat tries to trick google.It tricks Google by using hidden words or present content in different forms and others in HTML. Google is advanced and can be able to determine whether your website ranking is hurt or not therefore, the use of black hat doesn’t help in your website ranking. For your website to have black hat approach it is quite evident that you are using your unrelated keywords on your content. This means that there will be risk when users get to this website as they will leave a soon as they realize. In such cases Google penalizes this website.
Lastly, you need to understand the advantages that the white hat has vs. the use of black hat on your website. When you are considering on using black hat vs white hat it can be quite tempting to fall for black hat techniques. This therefore means that white hat got a lot of merits compared to use of black hat. Blogs makes money but when creating it will involve more than just ranking. For you to be able to monetize your blog you opt to make most of your content. You can make money using the best SEO techniques. This means that using black hat vs. white hat it affects the ranking of your website.

More reading: https://www.bloggingwp.com/black-hat-vs-white-hat-seo-are-you-sabotaging-your-own-rankings/