How To Become Wealthy Using Rich Results
Gone are the days when search results were exclusively text links. When you conduct a search over the internet today, what you get is a mixture of pictures, texts, videos and even maps. The internet is growing at a very fast pace and though a lot of bloggers may view competing with videos as an unfair competition, they have to adapt and move with the internet’s developments. Today, to succeed you have to ensure that you have great content and this is what is termed as rich results. Discussed in this article are some of the common rich results and means of implementing them as strategies.
The first rich result we will look at is video results. Previously, people surfing on the net had to click on a tab named video to see video results for their search and this greatly deterred then from viewing video results. Today, videos are having a lot of views because Google saw an opportunity to capitalize on videos by giving them a special section on the results page.
The second rich result we will look at is rich ads. Ads have been part of the results one gets after surfing the net for a long time now. The ads have however just begun appearing at the top of all Google’s search results. Competing with an ad is near impossible because they are artificially elevated by Google because they are paid for. It becomes harder to promote your content while competing with these ads because they contain visuals, which are typically attractive to browsers, and information to do with the companies being advertised. You have to implement strategies that will ensure you do not lose your customers to the ads if you cannot afford to pay for them.
The third rich result is map snippets. Map snippets give browsers directions to find whatever services they are looking for based on their locale. A business’ address, its operating hours, photos and a little information about what it offers are some of the information you will find in a map snippet. A balance is created between those with map snippets and those without by Google failing to give links to access the websites of businesses with map snippets at the original search results. Businesses without map snippets tend to have a lot of online customers whereas those with map snippets get a lot of physical customers.
If you want to succeed by conducting your business over the internet, ensure that you get listed by google. Studies show that customers tend to choose businesses with contact information and thus the reason why you should get listed.